I was so excited when I got my own domain and I knew that in order for my web site to appear on the first page of the search results in the major search engines I would have to optimize my site.

I had no knowledge of html or Search Engine Optimization strategies, yet in three months I managed to get my site to a Google Page Rank of 4 as well as achieve top positions in the search results for a number of my keywords.

When I first looked at my source code it was like trying to read a foreign language.

When we talk about ranking in search engines, we are indeed talking about ranking for a particular key word of key phases in the search engines. One problem webmasters may find is that it is difficult to determine the key words for their web pages. For example, if you have a website selling books, you can take either book store or book shop as your keyword. In fact, choosing a suitable key phase should be done by some strategy but not your instincts. You should never choose the key words by merely guessing.

The question now is how to determine the best key words for your web pages.

The first technique of an effective search engine optimization (SEO) is that you should optimize all your pages before you make a search engine submission. A small important part of economical search engine optimization is keyword placement in html meta tags and on your web pages.

You need to find out the right keywords to optimize your website by using some special internet marketing software/tools. Good search engine placement, search engine ranking etc. is easier if you choose high-demand, low-supply keywords (for example free internet marketing software) and to create pages optimized for these keywords.

…No they won’t. On the web, building a web site is not enough. If there are no links to the site anywhere, no-one is going to visit it. The site won’t even be listed in any of the search engines without some incoming links. To get traffic, you will need to do some promotion.

Web Directories

The basic part of any promotion campaign, web directories, whist they may not generate much in the way of traffic, will help in your site’s search engine ranking. A good list of free, non-reciprocal, search engine friendly directories can be found at Vilesilencer’s SEO Friendly List.

Page titles (the text in the title bar of the browser window) and page headlines help explain the difference between two pages when seen in a list of links or even in the history menu of the browser. For example, the titles “Acme Corp. Home Page” and “Product List - Acme Corp.” are much better choices for two different pages than “Acme Corp.” for both pages. Even worse would be to use the all too common default title like “Designed with Adobe GoLive”

Page titles and headlines should be about four to six words long, and the first word or two should be the most important, unique, or action-oriented or convey the most information.

Targeted traffic simply refers to visitors who are actually interested in the topic of your product or service. Why targeted traffic is so important for you to make money online.

Targeted traffic is visitors that have a genuine interest in or are actively seeking the product / service offered by your website.

Search engines are so sophisticated these days that the only real way to get on the top of search engines is to have good keyword-rich content. If you create good content and continually add content you will start receiving traffic because of your interesting and original content.

Are you ready? There are no magic tricks or quick answers. I know this may sound crazy, but when you create your website pages you have to keep one very important thing in mind, the end user. KISS, keep it simple stupid will allow you too page rank in the top 5 search on any niche or keyword you are using.

Even when Google changes their algorithms you won’t be worried. These SEO techniques are not really fantastic, they just work. You will need to stick with the basics, these have worked for years, they work now and it is what the search engines want I feel there are two types of SEO people, 1.

Link exchange is a mechanism that all website owners have heard of. It is almost as if it is an expectation. You have been approached by brokers of all forms, requesting link exchanges. Every one out there believes that getting links is the be-all and end-all of search engine optimization.

On the one hand I have to agree that backlinks seem to influence search engine ranking, on the other, I am not comfortable with some of the methods used. And to add to the already grey area of buying links for the purpose of altering your search engine ranking is a directive from a major search engine, the most major one actually, that they will be ignoring links that are purchased for SERPs value!