The world of SEO (Search Engine Optimisation) is a fast paced market field that is constantly evolving. Put simply SEO is the process of generating increased volume of traffic to a website through ‘natural’ or organic methods. This differs from SEM (Search Engine Marketing) which relies upon sponsored links and online advertising campaigns to increase visitor numbers.

Fundamentally SEO is about improving website relevance so search engines place it higher in their rankings for specific search terms. This can be done through changing the content of the site so the site’s information is more search engine friendly; SEO also uses coding improvements to increase a site’s relevance.

Search Engine Optimization is a process of selecting the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process.

The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search results and to deter spam pages from clogging those results.