I’ve been working as a content writer for an SEO company for a few months now.

I applied for this job because I know I can write although I had no idea what SEO was. (I hope my boss isn’t reading this!) I’ve been picking up bits and pieces along the way and it’s all beginning to make sense now.

SEO means Search Engine Optimiser. Of course, I knew about search engines. I use them all the time - who doesn’t these days? What I didn’t know was how they work.

Search engine marketing is one of the most effective ways to reach out to your target audience, thus promoting your products or services. As we are now in the recommendation age, people always seek out recommendation through the Internet, either from blogs, forums, social networking sites, or even search engines.

When a person keys in the keyword “computers” in Google, he or she is most likely looking for a trustworthy computer company to buy a computer from. If your company sells computer, you will definitely want your site to “be recommended” by ranking well in either the paid or organic listings.