In order to be at the top, you have to learn what it takes to get to the top, first. Since google is the top rated search engine, this is the only one you really need to focus on. Google is the king of the hill. The top dog. Google is the king of the internet.

So, how can one be a king of the internet like Google?

The kings of the internet are the ones who not only understand search engine optimization (SEO) but understands google. Google LOVES content. The more targeted content you have, the better your rankings are.

If you hang around search engine marketers long enough you will hear them whisper about Google, Yahoo or MSN’s algorithms. Algorithms are a fancy way of saying “criteria”. A search engine’s algorithms are the criteria with which it picks, rates and displays search engine results.

Those that work daily on the Internet can tell when Google changes its algorithms. When the algorithms change, the results change.

Since algorithms are the path to getting results, everyone and her brother are trying to figure out just what these algorithms really mean and how to use them.