Search engine optimization (SEO) is no longer a secret weapon of cutting-edge, web savvy marketers. Even traditional companies have to make sure search engines like Google and Yahoo find them consistently — because search engines are the primary way prospects and influencers learn about products and services.

Too often, companies ignore search engine optimization or shelve requests for it simply because senior management does not understand it well enough to provide the necessary leadership and support. And if top management does not view it as priority, marketing and sales people are disinclined to pursue it.

No matter what your online product or service is, you need to attract traffic and promote your Web site. This is the only way to get more visitors to your site. It is also the only way to get people to buy from you. More traffic equals more revenue for you. So, what is the best way to do this?

Offer Something Free

Everyone enjoys getting something of value for nothing in return. Web surfers are no different. Attract traffic to your Web site by offering a free and valuable gift. You don’t have to spend money to offer these “freebies.” Use your imagination.