WHY TESTING AND TRACKING IS IMPERATIVE WITH ADSENSE

Adsense is something with which some website owners have had smashing success, others very little. Website owners who have done well with Adsense and are seeing good revenues are those who have become adept at tracking the performance of their campaign and use this information to fine tune their campaigns to increase click through rates. Tracking and testing is what Adsense is meant for and should be used to maximize your advertising campaign’s potential.

The first step here is to track clicks to determine how your ads are performing for you. The Adsense tracker (it’s free!) lets you get detailed information about the clicks your ad has received.