THE RISE OF PAID SEARCH MARKETING

Paid Search Marketing is a popular concept in commercial advertisement, for which the advertiser pays a trivial amount, whenever somebody clicks on the ad published, to popularize websites through online search engines. It is an emergent field of internet advertising which has got enormous scope for development owing to the massive growth of global businesses and population explosion leading to constant demand for almost all kinds of merchandise.

The most prevalent paid marketing search engines are Google-Adwords, MIVA, Microsoft Adcenter, Yahoo, Ask.com, Baidu, Business.com and Looksmart. Search engines gained recognition after their invention by Goto.com or Overture, now owned by Yahoo from the 1990’s.