SEO COMPANY SHOULD KNOW IT IS ONE OF THE MOST IMPORTANT

Firstly let’s consider the facts, the 2007 SEMPO State of the Market Survey states that approximately 10.5 percent of companies marketing budget is spent on search engine optimization whereas 87.4 percent is spent on pay per click advertising. This may seem reasonable to you however 60 to 70 percent of all clicks on search engines are on non-paid listings. Knowing this makes the budget allocation look skewed in completely the wrong direction.

So what are the reasons for companies not investing the correct amount in SEO? The first reason is a lack of knowledge, many people are not sure what SEO is and there are so many companies out there that claim to be SEO experts it can be hard to sort the wheat from the chaff.